This page explores some guidelines for considering guest posts.
Benefits of Extra Content
Websites benefit from having plenty of high quality relevant content. This serves the interests of site visitors and makes a website more easily discoverable.
Cost of Guest Content
Creating content for your website takes time and a budget to pay content writers. Guest content is usually provided for free and sometimes includes a payment to compensate the site owner for their time.
Guest content typically has links to third-party websites. These third party website owners pay agencies to get content linked to their sites. The goal is to raise site reputation through creating incoming links. An article may simply be informative without links to external sites.
Check Third-Party Links
When you publish guest posts to your site, you will want to check the outbound links to make sure they go to reputable safe websites that you would not mind being associated with.
When posting content on your site, consider how well it will age. Will the content be relevant or outdated in a year? Content should be produced in a way that requires little or no future updates.
You may get submissions from well-known well-established marketing agencies. These will likely be agencies that you would want to work with.
Some offers for guest content may come from unknown sources that don’t provide any information about their agency affiliation, but some basic communications with the sender can help reveal their intensions and the quality of their work.
Quality guest posts can help improve your site’s overall value and save you the time and expense of writing your own content. For more on this topic, read “Considerations for Guest Content.”